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Testing And Tracking Online And Offline Advertising

Author: Dave Dinkel Subscribe to users feed

Published: 17/09/2008

Keep in mind when testing advertising rates that your results and increasing response is why you want to setup a separate mailing list for each of your ads so you know exactly how much money the subscribers from a particular newspaper made you. This is actually very easy to do with a quality...

Successfull Advertising Through A Call To Action

Author: Dave Dinkel Subscribe to users feed

Published: 17/09/2008

This is where you bring everything together and get your visitor to cough up their name and e-mail. You want to tell them exactly what you want them to do. There's no reason to beat around the bush or be shy about what you want them to do; that won't get results. You need to command them to...

Calculating Your Cost Per Sale

Author: Dave Dinkel Subscribe to users feed

Published: 17/09/2008

If you paid $25 for an ad and generated a total of 213 subscribers to your newsletter the calculation would look like this: $25 / 213 Unique Subscribers = 11.7 Cents Per Subscriber. This means that you paid $25 for your ad and you generated 213 subscribers to your newsletter at a cost of 11.7...

Try Advertising Your Website In Newspapers

Author: Dave Dinkel Subscribe to users feed

Published: 17/09/2008

Placing ads in more newspapers and multiplying your success it's important that you keep your focus. What I mean by this is that you need to make sure that you don't slack off and stop monitoring your results. This is a vital point when it comes to spreading your advertising reach to more...

Ebook Covers - Why You Need Them and Where to Use Them

Author: Tom Williamsen Subscribe to users feed

Published: 16/09/2008

When you are trying to make some money online, you need to everything you can to ensure your chances of success. For this reason, your graphic design is really important. One of the most common ways to make money online is to sell information. This is usually done in the form of an ebook. ...

Hanging Displays: Most Popular Styles and Sizes

Author: Amy Nutt Subscribe to users feed

Published: 16/09/2008

Any business that relies to some degree on trade show or event exhibition as part of its marketing strategy must pay close attention to their exhibit displays. When exhibiting, it is most important to make a good first impression and lasting impact on your potential customer or client. Many...

Recession-Proof Your Business! How To Get A Higher Average Sale

Author: Joe Polish Subscribe to users feed

Published: 16/09/2008

As I outlined previously, there are four core functions to growing a business strategically: get more new business, get a higher ticket average, get more repeat business, and generate more referrals. In this article we will cover core function #2; getting a higher ticket or sale average. ...

How To Use Visual Displays To Increase Sales

Author: Christine Harrell Subscribe to users feed

Published: 16/09/2008

We've all heard the saying "seeing is believing" and the concept doesn't apply any better than when you're trying to market your product. A powerful, imaginative display that's on budget and on target can make the difference between profit and loss for your business. An attractive custom...

A History Of Canvas Prints And How They Are Made

Author: Christine Harrell Subscribe to users feed

Published: 16/09/2008

For centuries artists have chosen canvas as the material to showcase their masterpieces. Prior to the 20th century, linen was used to make canvas when cotton wasn't in common use. The surface of canvas is not perfectly smooth; therefore the texture has an effect on each painting when it's...

Renting Display Stands vs. Buying Display Stands

Author: Amy Nutt Subscribe to users feed

Published: 15/09/2008

Whether you exhibit once a year or every week, you may be using display stands. You may also find yourself wondering whether it is wiser to rent your display stands or buy them. The answer may be simple for you, but before you come to your conclusion, read about some of the factors to consider...