Advertising
Published: 17/04/2008
"Nothing Can Stop A Trane"... That's what I read this morning on the side of a big white truck, as I was pulling out of the health club parking lot.
"What the heck does that mean", I thought to myself. "What are they selling?" Luckily, I was able to catch a glimpse of the company name also on...
Published: 16/04/2008
Being discoverable is what the internet is all about. It means putting yourself about a bit, so that your customers can find you. The more places you can be found, the more your customers will find you.
It's the equivalent of putting a postcard in the post office window advertising your...
Published: 15/04/2008
When you are creating a business, you have to put measures in place to make sure that people find you so that you are successful. You have to let people know that you are available and offering them a particular service. Even if you have the best business with the best deals out there and you...
Published: 14/04/2008
Since your childhood you have always been enthralled with the magic of the Christmas season. This magic was captured through the exchange of Christmas presents, the eager anticipation of a visit from Santa Claus and of course the spirit of Christmas that captured goodwill towards all.
One of...
Published: 13/04/2008
A home based business is usually a small business with a limited advertising budget. As a home business owner, you need to find a way to post business ads without breaking the bank! Here are some proven offline and online marketing tips you can use to promote your home based business opportunity....
Published: 13/04/2008
The only purpose of a headline is to target the person you want to reach and to sell that person on wanting to read the rest of your ad. You have zero chance of closing the sale unless you get a hearing with your prospect.
The name of your company is NOT a headline! The name of your company...
Published: 11/04/2008
We do this. We do that. We have. We are. We can.
If your ads are going to sell anything, you need to convert we to you. Your ads need to address what is in it for your customer. They (customers or prospects) could care less about you!
Here is a piece of copy I recently lifted out of a...
Published: 11/04/2008
In today's intense competitive marketplace, car dealerships are doing everything possible to lure in customers and keep them coming back. Dealerships employ a variety of marketing efforts to reach out to the customer. One approach that has proven to be immensely effective and quite affordable,...
Published: 11/04/2008
The Audio Ads option in the Google AdWords interface lets you run a radio ad campaign in a very similar fashion as a paid search ad campaign. When you click the tab, you have the option to "Create an audio ad campaign". Sound familiar?
There are probably a lot of marketing theorists and...
Published: 11/04/2008
A lot of things about opening a business are difficult, but you never really realize how hard advertising new business is until you try it yourself. Don't get me wrong - there are many simple techniques for business advertising. The problem is that not all of them work. We live in a pretty small...
