Multimedia
Published: 17/11/2008
Vague does not work in plumbing ads or any other advertising.
Since he is so much in the news of late, let us use JOE THE PLUMBER to build an example and show the difference between vague selling pointS that rarely get noticed or acted upon and a tangible message that gets attention and is...
Published: 30/10/2008
People do not pay attention to advertising. They only pay attention to whatever interests them. If someone perceives a benefit in your advertisement, you might connect with them . . . get them to act. No benefit, no action. Seems simple. The facts say otherwise.
The reality most often missed...
Published: 24/10/2008
In our world of ever-changing technology, we are constantly bombarded by names like Bluetooth, Wi-Fi, and TIVO. Our nation is one of consistently evolving electronics and in the rush to move forward, some get left behind. One such trailing entity is the advertising industry. The increasing...
Published: 02/10/2008
As I sat down to write this article I got a voice broadcast message on my phone. I let the machine grab it because I was busy. A couple of things came to my mind as I replayed the voice broadcast. First, the voice broadcast copy was pretty good. Second, the voice broadcast connected to me...
Published: 30/09/2008
You may think that in the world of search engine optimisation (SEO) and search engine marketing (SEM), the bigger firms are the best way to go. After all, the big firms must be the better, more reputable ones to get big in the first place right? Well, not necessarily no. Lets try to understand...
Published: 30/09/2008
There are several secrets to making money online with email marketing. Marketing through the use of email is a simple method of marketing in a direct fashion. An electronic message is sent out to a targeted audience as a level of communication for the purpose and intent of promoting and/or...
Published: 30/08/2008
Everybody knows that the moving image is the most powerful communication tool the world has seen, but it's power to influence, inform, entertain and to sell is growing ever stronger as life moves online.
What giant leaps this communications tool has taken since its advent in the 1890's. From...
Published: 28/08/2008
The internet is undoubtedly a great medium for sharing pictures. But the fear of misuse of pictures prevents some from sharing personal photographs over the web. A good PC photo sharing site will not only help you post and share pictures, but should also ensure the safety of your photos....
Published: 28/08/2008
Don’t own the latest iPod or MP3 player? You don’t have to actually, if you have a good PC media sharing software. There are a number of media and music streaming software available on the web that can be downloaded free of cost. All you have to do is just download a good PC...
Published: 21/08/2008
Sharing few pictures online with your loved ones is an easy task. You can send it as an email attachment or post it in photo sharing websites. But what if you have to share your jumbo wedding photo album with over a hundred photographs with your loved ones, who could not attend your wedding?...
