Ask an Expert
Published: 01/01/2009
Here\'s a secret to getting the most out of every eBay listing. Write your description as though no picture of your item existed.
Let me repeat that again in case you missed it. Write your eBay listing as though you had no picture whatsoever to accompany your description. Yes, photos are a...
Published: 31/12/2008
Getting action from a prospective customer is the only thing that matters.
Give as many relevant details about your items as possible. It\'s impossible to provide too much factual information, so stack one important detail on top of another and prioritize these in order of importance to the...
Published: 30/12/2008
Here are the most important ways to make short eBay listings very effective.
1) Capture Attention. Effective advertising captures the attention of qualified buyers. Every ad in any medium has to first capture the attention of interested and qualified prospects. To get attention means...
Published: 29/12/2008
Clear, detailed, even dramatic photographs can seriously increase the perceived value of your items. They help your prospective buyers gain a better understanding of what it is that you\'re actually selling and they drive prices upward. Most importantly, a quality photo delivers a realistic...
Published: 26/12/2008
While it\'s true that anyone can sell just about any thing at any given time, it\'s imperative that serious sellers consider the long term implications. Making that quick sale will feed you today, but the long-term approach to consistent and repeat sales will feed you in style for life.
It...
Published: 24/12/2008
One of the most famous names in advertising history is Claude Hopkins. It was he who labeled direct-response advertising as Salesmanship in print. That\'s certainly true about magazine ads, newspaper ads, direct mail sales letters and any kind of marketing material that attempts to influence and...
Published: 23/12/2008
Go deep. That\'s the key to unearthing ideas and concepts that can really add perceived value to your item in the eyes of the marketplace. Look beyond the obvious stuff you see on the surface. Most sellers use very little detail when describing their items and often the details shared are not the...
Published: 22/12/2008
Few sellers realize that not only is eBay an excellent source of sales, it\'s also a valuable resource for conducting research. You get to see firsthand what sells and what doesn\'t. You can also easily expose the various strategies applied and how they may have had an impact on the individual...
Published: 21/12/2008
Every single bidder wants to know that they can go ahead and bid with confidence. They want to feel reasonably assured that:
1) You\'ve accurately represented the item and you\'ll ship it out in a timely and effective manner and
2) That you\'re worthy of their trust and they won\'t get...
Published: 20/12/2008
A fellow fitness professional, lets call him Paul, called me up the other day and was in a bit of a panic. He said:
\'My website is not appearing on Google anymore and my web guy has gone AWOL, what am I going to do!\'
The statement my \'web-guy\' has gone AWOL is one I hear so much!
Are...
