Documents tagged 'Advertising'

6 Reasons Why You Should Use Magnetic Mortgage Signs

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

6 Reasons Why You Should Use Magnetic Mortgage Signs One of the best decisions you can make if you’re originating mortgages is to invest in a quality set of magnetic car signs. Now...I know what you’re thinking...you’re not sure you’ll like the look. Well, if that’s true,...

How To Avoid Pay Per Click Advertising Blues

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

Over a decade I spent in the world of finance and investment left its mark on a deep emotional level. I wear these marks not with so much pride since that was hammered out long ago but with a sense of nostalgia. According to wikipedia Johannes Hofer, a medical student in 1678...

What If Steve Irwin Was Your Brands Spokesperson?

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

Steve Irwin, the one-of-a-kind Crocodile Hunter, passed away recently in a freak accident that caused a sort of global gapers block on the Web. One of the charming things about Steve was that he was real. He didnt edit out his mistakes so that we could learn from them. He showed human...

Print Needs Love Too...A Story From A Dallas Web Design Company

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

Although MAC Advertising and Design focuses on web technology, we also support your print related needs. Your website design should support your printed materials and enhance your marketing program. Without a good brand identity, you will find it difficult to differentiate yourself from...

The Main Purpose of Advertising from a South African Perspective

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

The main purpose of advertising in the business world is to promote sales in order to boost profits. As such, advertising has three basic aims: To inform To persuade and To remind One of the most underestimated points is to REMIND. The cost of advertising is extremely high....

Ethical Advertising or Not? PART 2 from a South African Perspective

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

In an article by Ted Lampert,President, Children Now "Childhood obesity fueled by marketing tactics" in the San Francisco Chronical April 27 2005. "Every day our children are bombarded with advertisements -- quite often for products that are harmful to them. Each year, the average...

Ethical Advertising or Not? PART 1 from a South African Perspective

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

These days its extremely difficult to distinguish between ethical and unethical advertising, the line between is so fine that the interpretation of it is ultimately left up to the consumer to make the decision. The closer the advertising pitch is to controversial, funnily enough, the more...

14 Places to find Great advertising Ideas - from a South African Perspective

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

Creating great ideas is not a very difficult task to overcome, you may say " .. But, I do not have a creative bone in my body". All I can say to you is open your eyes, think out the box and generating ideas will literally fall into your lap. People often ask me how I am able generate so...

Is Your Advertising Working? - from a South African Perspective

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

How do you know your advertising is working for you, do you know exactly who is buying your products or services. Many companies and businessmen even those who are making a reasonable living have no idea where their income is generated from. Keeping good records of customers will...

Yellow Pages Advertising in a Digital Age?

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

Do customers still use PRINT Yellow Page directories, or has everything gone digital? Well, physicians, auto repair shops, attorneys, dentists, plumbers, insurance agencies, veterinarians and florists... Just these 8 (out of 300) categories alone were referenced nearly 3 BILLION times in...