Documents tagged 'Advertising'

Business India Magazine

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

Indias economy is growing at an exponential rate. Theres so much to keep pace with company expansions, market trends, analysis, reports, news, views, reviews and more. Now, to keep abreast with the latest, harness the unique Exchange4Media advantage. Exchange4Media is the one stop source...

Newspaper Advertising

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

With the advent of electronic media in India, the advertising in India has changed phenomenally, the days of Shunu Sen and Alyque Padamsee brainstorming over one Lalita jee ad is gone, in last 2 decades India has taken leap in advertising, with growing middle class and consumerism, MNCs...

Advertising Outdoors

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

To a general advertiser outdoor advertising is worthy of consideration. Outdoor advertising is considered as the oldest form of advertising. Posting bills on wooden boards in the late 19th century led to the birth of the term billboard. Today, outdoor advertising includes not only...

Pixel Advertising A new trend in Online Advertising

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

Pixel Advertising? What is all the hype about this new trend of online advertising called Pixel Advertising? If you dont have a clue what it is, well basically it is just a website where a big portion of the main page or the home page is designed and laid-out in grids or blocks. These...

Branding, What’s the Fuss All About?

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

When youre in a meeting with PR, marketing or advertising, the word branding often pops up. Its a word I have heard defined in different ways. I found these descriptions on the Internet. Branding is... the convergence of a product or service’s advertising, public relations,...

Billboards in Focus

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

Everyday on your way to the office or school, you pass by them. They are usually put up on buildings, walls or posts. They seem to be popping up everywhere these days. But what really are these type of advertising called? They are called billboards. These billboard advertising refers to...

The PERFECT Internet Marketing System

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

Have you heard yourself say that? When can you say youve got a perfect net marketing system? Come up with a plan, a direction which is SUCCESS that you would aim for, then perfectly work out the plan. Perfect starts with the letter P and to achieve a perfect internet marketing system,...

IT Marketing: A Case Study

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

I was flipping through one of those junk mail advertising circulars that landed in my mailbox a couple days ago, and I noticed a colorful, full-page glossy advertisement on page two. This ad must have cost big bucks. Knowing what I know about advertising costs in my area, this must have...

Advertising Temptations & How Small Businesses Can Handle Them

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

New advertising ideas and techniques most always get the quick attention of the optimistic small business owner. The first time you hear about a something new to use or adapt, your mind races forward, especially if the testimonials are realistic and seem to relate to what you are...

Do You Want to be Correct or Do You Want to be Rich

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

I was speaking to a business owner recently who was having difficulty growing his business. Turnover had been static for a few years while costs had been creeping up as they do. Interestingly he claimed to have tried every marketing idea going and none of them worked. He had arrived at the...