Documents tagged 'Advertising'

Do FREE Classified Ad Sites really work?

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

The question isDO FREE CLASSIFIED AD SITES REALLY WORK? The answer is yes and no. I know that is not the answer you wanted to hear, but it is the truth. Let me try to explain further. All marketing is numbers! The more advertising methods you are using in the market place,...

Why Brochures Are Effective

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

Human perception is a fascinating phenomenon and fortunately for small business owners marketing experts have tapped into this phenomenon for our benefit. This article will illustrate the chain of logic that a prospective customer follows when reacting to your advertising efforts and why...

The Cumulative Effect of Marketing and Advertising

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

One of the most difficult for people to get used to is the fact that they do not get any return on their advertising dollar. When you start testing advertising and marketing done the emotional response way, you’ll have to decide whether advertising and marketing campaigns you...

Consumer Website Marketing With Content: The Case Of Amazon

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

Amazon is widely recognized as the most successful ecommerce site in history. Much discussion has been devoted to the role of Amazon’s affiliate program, website usability, website personalization, and capital investments. But little attention has been paid to the vital role content...

How PPC Advertising Works

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

PPC advertising is simply advertising your website through the use of the pay-per-click search engines. To grasp an understanding of ppc advertising, you need to understand what a pay-per-click search engine is if you don’t know already. A pay-per-click search engine is...

Internet Marketing for Lawyers - Advice That Counts

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

This article deals primarily with Internet marketing for lawyers and to a lesser degree non-Internet marketing for lawyers. Various forms of Internet marketing and non-Internet marketing are discussed with some very innovative Internet marketing solutions thrown in for the lawyer to think...

Billboards on Wheels

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

Billboards make good marketing materials. Have you ever seen these trucks or cars on the road with this seemingly colorful, catchy and oftentimes loud advertisements printed on their sides? Im sure you have. This kind of advertising is common nowadays. This marketing strategy is called...

Pixel Advertising Is Hot But Will It Last?

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

Introduction: Pixel advertising is a form of promotion in which an ad is placed on a web site using tiny dots otherwise known as pixels, usually with size in the range of 100 pixels and higher. The pixel ad image normally links to the advertiser’s product, service or web site. The...

Beer Promotion in the Wild World of the Internet

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

The Challenge for Breweries in Todays Regulated Marketplace is immense. For the past decade the advertising of alcoholic products has been increasingly subject to both government regulation and self-regulatory bodies. In Canada, the CRTCs August 1996 Code for Broadcast Advertising of...

Advertising Agencies Need for Search Engine Skills

Author: Zechariah Subscribe to users feed

Published: 04/08/2008

Traditional advertising agencies are beginning to embrace the need for search engine optimization (SEO) and search engine marketing (SEM). The search engine marketing industry has developed into a billion dollar industry and clients expect their agencies to get them involved. Ad...