Documents tagged 'Advertising'

Sell Advertising on Your Web Site

Author: Zechariah Subscribe to users feed

Published: 02/08/2008

The number of sites on the Web today is almost infinite, with new ones popping up every day. There are multiple types of sites: portals, "brochureware," content sites, directories, search engines, and ecommerce sites, to name a few. Those that do not sell product or services directly or...

Five Characteristics of Highly Successful Advertising

Author: Zechariah Subscribe to users feed

Published: 02/08/2008

Have you ever spent a small fortune on advertising that generated disappointment rather than sales? Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the response to their ads. Whether...

The SKINNY on Newspaper Advertising

Author: Zechariah Subscribe to users feed

Published: 02/08/2008

Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool. Remember, newspapers are passive, non intrusive media. They tend to reach only buyers who are looking for the product. They are poor at reaching prospects before the need arises....

10 Choice Ways To Give Your Subscriptions A Boost

Author: Zechariah Subscribe to users feed

Published: 02/08/2008

1. Swap an ad. Use ads that you’ve tested and that have proven to be effective in getting you more subscriptions. You’ll be able to get a greater response from your ads because you’ve already fine tuned them before swapping. 2. Write articles. You’ll be able to get...

If Youre a Marketer, You Should be Blogging

Author: Zechariah Subscribe to users feed

Published: 02/08/2008

Blogging has captured the interest of many across the World Wide Web. The cold, robotic nature of the virtual world becomes warm and cozy when we see personality and real life thoughts appearing on our screens. Sometimes we make a connection with the blogger that leaves an impression. Were...

Why I like The Ads I Hate!

Author: Zechariah Subscribe to users feed

Published: 02/08/2008

It’s been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it’s job. That is what advertising is supposed to do! Isn’t it? There is an advertisement currently...

Online Classifieds with Angles

Author: Zechariah Subscribe to users feed

Published: 02/08/2008

What many may consider the most important part of advertising is writing an effective ad. The information that provided in a classified ad may be the deciding factor if it is successful or a, "bomb". Create a variety of advertisements that utilize various approaches. Be prepared to revise...

Seven Simple Ways of Driving Traffic to Your Site Using One E-Published Tips Booklets

Author: Zechariah Subscribe to users feed

Published: 02/08/2008

I am not a web designer or search engine optimizer, nor do I play one on TV. However, I do know that the driving force in bringing qualified traffic to your web site is dynamic high value content. That means compelling, interesting, approachable, and immediately useful information,...

Elements of a Successful Advertising Campaign

Author: Zechariah Subscribe to users feed

Published: 02/08/2008

A successful marketing campaign needs certain elements to be successful. The following information will help you to develop a successful marketing campaign. 1) Establish a feeling of urgency for the buyer. Basically tell your customers, "You need to sign up today because it will make...

Advertising doesn’t cost...it pays!

Author: Zechariah Subscribe to users feed

Published: 02/08/2008

Well this has been a busy day. I am truly fatigued. So I may cut my writings today short, but not cheap. We set a sales record today and entered more new printing orders than any other day since our inception in 1989. Today was a banner daygreat. What I want to write about today was...