Documents tagged 'Advertising'
Published: 02/08/2008
Can you imagine playing hockey without a goal? Basketball without hoops and nets? Football without a goal line? Golfing without holes or greens?
There may be leagues where it doesnt matter whether anyone is keeping score, but not the big leagues. Champions of the Super Bowl, the...
Published: 02/08/2008
Here’s a fascinating idea..
Having noticed that there always seemed to be many stray cats and dogs in his neighborhood, it occurred to a clever pet shop owner that he could use cheap animal collars and attach an advertising message to those potential 24 hour, walking "billboards".
...
Published: 02/08/2008
Through starting my own small businesses, I have learnt that what the marketing books tell you is not necessarily always appropriate for your business idea.
Let me illustrate by highlighting some of my mistakes!
MISTAKE NO. 1: Dont get sucked into traditional advertising
Many...
Published: 02/08/2008
Push vs. Pull Advertising - Understand the Consequences for your Product or Service
You will save yourself a considerable amount of time and money if you first determine your products (or services) suitability for "pull" and "push" advertising.
Pull advertising is geared to draw...
Published: 02/08/2008
Note from author: This article was originally written for people advertising martial arts schools. The principles of targeting are the same no matter what you are advertising.
How well you target your advertising will determine your advertising success. Targeting means you put your ad...
Published: 02/08/2008
I have utilized pay-per-click (PPC) advertising since its inception about two years ago. With PPC, the advertiser is only charged when a person actually clicks on their link. The amount you actually pay for each click is referred to as the cost-per-click (CPC). I’ve got to admit, I was...
Published: 02/08/2008
Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a dedicated group of entrepreneurs started publishing Netsurfer Digest a modern day "Hitchhikers Guide to the Galaxy"...
Published: 02/08/2008
I get the L.A. Times delivered to my door every day, but I don’t read it for the articles. It is a Pulitzer Prize winning newspaper, but the articles just don’t interest me. Unlike most people, I read the paper for the advertisements because there is a lot to learn from them.
Over...
Published: 02/08/2008
What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or...
Published: 02/08/2008
You might think I am crazy but it is true. Marketing hasnt changed one, single bit in the last 100 years. Selling is still selling. And advertising is still advertising.
About the only difference is the past 100 years is the means of delivery. We now have the Internet to advertise...
