Documents tagged 'Customers'
Published: 05/08/2008
There are many ways to keep the interest of a customer or prospect, and to ensure that person is reminded of a particular business. One of the more old-fashioned but still very effective ways to do this is through the use of postcard marketing. This can help a business keep in touch with...
Published: 05/08/2008
There are many things behind the CRM onslaught that is taking place today. This comes mostly, though, from customer demand, and from the realization by companies that they must pay more attention to their customer through CRM if they want those customers to return. Without return...
Published: 05/08/2008
Attracting new customers is critical to boosting and maintaining market share, revenue, and profits. Developing and relying on a successful relationship marketing platform has become central for businesses to develop a strong and committed customer base.
Below are a few principles to help get...
Published: 05/08/2008
Yesterday, I received a letter in the mail and it was not a bill or a fake advertising letter. It was a genuine letter with a label and a sticker and a handwritten address. I was a little surprised, as I have not received a written letter in years. As I opened it, I realized the name...
Published: 05/08/2008
It’s said nobody likes a complainer. I beg to differ. In customer service a complainer is doing you a favor. They are the extension of your research, testing and quality assurance departments. Although essentially unpaid, they’re providing you with invaluable, often real-time feedback...
Published: 05/08/2008
Do you frequently send out direct mail ads to prospective customers only to meet with little or no response? There are a few simple changes that your can make to your campaign that will more than likely boost your response rate significantly.
The first and most basic tip is to...
Published: 05/08/2008
You may want to know a bit of my advertising experience, I’ve been in the world of advertising for 6 years from cub copywriter to creative director. And I was privileged to attend a workshop conducted by Neil French, a well known advertising guru, I asked Neil to define advertising to...
Published: 05/08/2008
After the sale follow up with the customer. You’d be surprised how often this simple tips is overlooked! You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months.
2. You could upsell to your...
Published: 05/08/2008
If you want to write a great video-marketing script, you only have to keep a few things in mind. Here the short list:
Remember WII-FM!
No, those aren’t the call letters for a radio station. They stand for "What’s in it for me?" In other words, what are the benefits that...
Published: 05/08/2008
Current info about Ad Space is not always the easiest thing to locate. Fortunately, this report includes the latest Ad Space info available.
1. Give your customers a discount when they spend over a certain dollar amount for ad space. You can also apply this tip to the amount of ads...
