Documents tagged 'Customers'
Published: 04/08/2008
A South African publication revealed that South Africa’s top 100 advertisers spent in excess of $930 million on building their brands in 2005. Some individual companies spent upwards of $28 million on advertising to drive their brands home.
What’s being advertised and what’s...
Published: 04/08/2008
Cmon, admit it. When you read a brochure, see an advertisement, or come across most corporate sales materials, youre just a little bit skeptical, arent you? With good reason, I might add. Most of us have become used to the idea that when companies or organizations sell to us, they are...
Published: 04/08/2008
Our crack team of Marketing Fishermen constantly trawls the vast internet seas looking for that special Whats In It For Me Person.
While doing so we have learned a thing or two. Correct bait is important.
To be sure, our total energies are targeted to hooking not so much...
Published: 04/08/2008
When it comes to building your brand, you want to take advantage of every possible shortcut to help your target market know youand remember you.
Taglines provide that path through the woods.
A tagline consists of a few short words that communicate to your target market what...
Published: 04/08/2008
en I was a teenager, I had a friend Gavin, who had a very direct approach with the young ladies in the town where we lived. We used to laugh because he got a lot of slaps, and we were also envious because he was sometimes successful.
Thinking back, I realize that one of the...
Published: 04/08/2008
Youve got products. Youve got a website. Youve even got some traffic (hey, even a little traffic is some!) Now comes the clincher for any business. To make money, you need to entice online visitors to buy your stuff.
How can you do this? Well, you cant grab hold of their hands and...
Published: 04/08/2008
A common question today is: "Why arent I making any money from my web site?" The main reason for this lack of success is that there are too many hobby sites rather than real business sites on the internet.
Your web site is a hobby business when:
Your web page is full of...
Published: 04/08/2008
While the rest of the world have developed
many barriers and protections to keep their
e-mail accounts spam-free, there are also those
that subscribe to mails that promotes their
products, services and their site. This is mainly
because these subscribes wants to know more...
Published: 04/08/2008
To write a good advertisement you must have a keen interest in the products themselves. You have to handle them, fondle them and get acquainted with them. And when you have grasped the right sort of impression let them flow naturally from your pen.
For most businesses creating a...
Published: 04/08/2008
For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers’ needs.
Starting today, make sure that you are positioning yourself as the brandthe expert. Begin to make a list....
