Documents tagged 'Customers'

Effective Offline Promotion

Author: Zechariah Subscribe to users feed

Published: 03/08/2008

Although, most of your traffic will still come from search engines and various online promotions, a little effort using traditional media might also bring a large number of visitors to your website. Reasons, why you should take offline promotion of your website seriously include: ...

Increase Repeat Business and Referrals with Direct Mail

Author: Zechariah Subscribe to users feed

Published: 03/08/2008

So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to customer retention. The next step is to put...

Loyalty Programs May Keep Customers Coming Back But First Youve Got to Earn their Trust

Author: Zechariah Subscribe to users feed

Published: 03/08/2008

Remember trading stamps? If youre over 40, chances are you will. Every time you shopped at a participating grocery store or gas station they gave you stamps to paste into a book. When youd accumulated enough stamps, you could cash them in for free gifts. These stamps were one of the...

Are You a Cultivator or a Harvester?

Author: Zechariah Subscribe to users feed

Published: 03/08/2008

As a result of providing marketing consulting, training and coaching to a variety of individuals and industries over the years, I have come to recognize that people generally approach the business building process in one of two ways. Everyone tends to be what I identify as either...

How to Build A Steady Stream of Customers--Step One

Author: Zechariah Subscribe to users feed

Published: 03/08/2008

The success of a small business depends upon a steady stream of good customers. To build that stream of customer a business owner must examine five critical points in their business operations. This is the first in a series of five articles that examines those critical points. Target...

Making Customer Satisfaction Surveys Work

Author: Zechariah Subscribe to users feed

Published: 03/08/2008

Why bother? Good customer service is the life blood of any business. Although new customers are important good customer service will help generate customer loyalty and repeat business. With each satisfied customer your business is likely to win many more customers through...

Do You Know Where Your Brand Promise Is?

Author: Zechariah Subscribe to users feed

Published: 03/08/2008

When I address business audiences, I often ask people to share their companies’ brand promises. To my amazement, many don’t have articulated promises at all. And those that do are often given to promises so fuzzy as to seem indistinguishable from those made by thousands of...

What My Two Year Old Taught Me About Marketing Online and Offline

Author: Zechariah Subscribe to users feed

Published: 03/08/2008

What can you learn about marketing from a two year old? Quite a lot actually. Two year olds are humans and will show you exactly how they will react to a situation without any false ideals or actions to mask their true feelings. My own two year old responds to emotions, so I...

Catalog Design Essentials

Author: Zechariah Subscribe to users feed

Published: 03/08/2008

Catalogs have been continuously advancing and designs are getting outrageous. Good catalogs should look enticing and pleasing in order to sell out. In order to come up with the greatest designs for your catalog should follow some simple rules. Following certain rules will help make your...

Make Your Business Interesting Through Posters

Author: Zechariah Subscribe to users feed

Published: 03/08/2008

The image that you send off to your potential customers speaks highly about you and your company. That is why it is important that your promotional materials are appealing and must address your target customers needs. Whoever your audience is, you should be able to make them interested in...