Documents tagged 'Customers'
Published: 02/08/2008
Have you started thinking about your Valentines Day Promotion yet?
It may sound like a strange question on the day before Thanksgiving but it really isnt. When scheduling your promotions it is like a game of chess. You should always be thinking at least 3 moves ahead.
In this case...
Published: 02/08/2008
* Cost Effective Advertising.
* Online selling.
* Increased geopgraphic range.
* Wider customer base
* Efficient marketing.
* Improved customer support.
* Succesful market research.
* Customer feedback.
Just a few of the reasons why your business or organisation,...
Published: 02/08/2008
Its a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. Its also a fact that it costs far less money to keep a customer than it does to go out and get a new one. These...
Published: 02/08/2008
Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven highly effective for any business.
1. Focus on Your Best Prospects
Imagine how profitable your business would be if more of your new customers were like the best...
Published: 02/08/2008
Direct marketing can make you very successful, but youve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling.
When advertising your product or service, honesty is not only the legal and...
Published: 02/08/2008
Millions of "bricks and mortar" businesses have websites, but only a fraction of those businesses are using the Internet to bring in more sales. It’s an expense that they pay because "everyone else is doing it". Don’t settle for that.
Is the Internet bringing customers to your...
Published: 02/08/2008
Sending direct mail to current and past customers is an easy way to improve existing customer relationships, and drive revenue and profit growth.
This article discusses three strategies that are consistently profitable across varied industries: (1) Refer-a-friend campaigns (2) Getting...
Published: 02/08/2008
Personal contact with customers is a crucial element in the success of any new business and its one of the most common casualties of growth. As a company grows, the president tends to fade away into his or her office. That can lead to loss of leverage right at the point when a company...
Published: 02/08/2008
If you design kitchens, is another kitchen designer your competition? Most likely not. And the sooner you can position and modify your marketing strategy against your real competition, the sooner you will start to see more business come through the door. So Who Really Is Your Competition?...
Published: 02/08/2008
Last issue, I talked about increasing your Brand Love-- meaning to increase the affection that prospects and customers feel toward your business.
Why?
Because increasing "affection" will build relationships. Those relationships, if made strong enough by increased Brand Love, build a...
