Documents tagged 'Customers'
Published: 02/08/2008
In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Why? Because your customers five senses dont work on paper they only...
Published: 02/08/2008
Is your advertising copy getting the results you want? If not, look at your current marketing to see if you’re making one of the major copywriting mistakes:
Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and...
Published: 02/08/2008
So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn’t materialize. You’re upset: you feel that you’ve wasted money and time, and now you’re convinced that advertising doesn’t work.
Advertising does work. Every...
Published: 02/08/2008
Each of these 11 marketing tips is based on a marketing strategy or tactic proven to boost sales. How many are you using?
Tip 1: Your customers buy your product or service to feel a certain way after their purchase. Keep this in mind as you develop your ads, web pages and other...
Published: 02/08/2008
One often-overlooked asset of your business is the testimonials you receive from happy, satisfied customers. Most businesses receive favorable customer comments and testimonials, but few translate these powerful marketing weapons into additional sales.
Testimonials work because...
Published: 02/08/2008
Dear Friend,
Do you know why most people fail at marketing anything on the Internet? Even though the products or services they are trying to sell are awesome?
Pause a minute, regardless of your present level of success, and try to find out the #1 reason for failure so you can avoid...
Published: 02/08/2008
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How many really do an effective job? How clearly do they get a message across? Is the message...
Published: 02/08/2008
Want a simple, low-cost way to boost your sales? Just uncover the narrowly defined sub-markets hidden in your main market. Then create special versions of your advertising to focus on the specific needs of prospects in these hidden market segments.
1. How to Find Your Hidden Markets
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Published: 02/08/2008
It is always important that you use the right terms when marketing your product to potential buyers. The right term may mean increased enquiries for your product and possibly more sales.
Failure to use these terms may leave potential customers undecided or going to the competition to...
Published: 02/08/2008
When you begin to write copy for any product or service, there are a few things you have to take into consideration. The first is always your target audience: who youll be writing to. Finding out about the needs and wants of the audience members, their communication styles, their...
