Documents tagged 'Customers'
Published: 02/08/2008
Everyone on the web thinks they can write a FAQ. But then why are so many FAQs so lacking? How often have you read a FAQ and thought, "that didn’t tell me anything I needed to know!"?
Two Worst FAQ Writing Faux Pas
Many websites don’t separate their FAQs for existing...
Published: 02/08/2008
Customer service today is getting worse. Win customers over and you build your business for life. Proven by the leader in the industry -- Nordstrom’s. Nordstrom’s customer service keeps improving and they continue to drive others out of business because of it. Here are six ways you can...
Published: 02/08/2008
Traditional marketing is changing: Customers are more sophisticated and price sensitive. They expect products and services to be delivered faster and more conveniently. And they have no qualms about switching to competitors.
At the same time, traditional marketing tools are less...
Published: 02/08/2008
Keeping in touch can dramatically increase business, when done properly.
Its a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. Its also a fact that it costs far...
Published: 02/08/2008
In todays competitive (sometimes cutthroat) marketplace, savvy business owners need to constantly look for ways to get and, more importantly, keep their customers. When used properly postcards offer a great opportunity to do both.
1. Mail systematically to a targeted database of...
Published: 02/08/2008
The DJ industry is very competitive. There are many DJs who are making huge amounts of money and then there are other DJs who are struggling to find any gigs at all.
If there are some DJs who are thriving with their business and you are not, there is something you can do to change that...
Published: 02/08/2008
You know that word of mouth can grow your business. You hear your customers say nice things about your company all the time. So why don’t they tell people? And, why don’t they write it down?
Because you don’t ask.
Your customers are busy people. They don’t think about your...
Published: 02/08/2008
In my view, nearly all government statistics about reasons for business failures are nonsense.
Undercapitalization, inexperience, or poor management are usually blamed for all business disasters.
Of course, there can be one or several more causes that result in a business going...
Published: 02/08/2008
Remember those Super Bowl and World Cup commercials where you saw talking hand puppets, scantily dressed women, cowboys herding cats and crude lettering on cardboard? Can you actually name one .com company that paid for these millions of dollar/eurodollars for brand awareness ads?
...
Published: 01/08/2008
Most business people use the same level of skepticism about everything they consider. Some are always optimistic that things will work out. Some are always pessimistic. Most people are somewhere in the middle. When a problem selecting the right choice is difficult enough, you will probably...
