Documents tagged 'Customers'
Published: 06/05/2008
Electrify your online sales copy by using any of these approaches to improve conversions.
1. The "Law" Approach
The "discover the (no.) laws of (gaining your product's benefit)..." Approach tells potential customers that if they don't own your product, they may be breaking some laws that they...
Published: 06/05/2008
Developing a relationship with your online customers is much more challenging than developing a relationship with customers in a traditional brick and mortar storefront.
In a traditional brick and mortar storefront, sellers often have the opportunity to greet customers personally, lend a...
Published: 06/05/2008
Marketing consisted only through print, radio, TV, billboards and direct marketing channels during that time that seems so long ago. The something amazing happened and changed the marketing channels forevermore. The Internet has radically changed the marketing experience by removing geography as...
Published: 06/05/2008
When you run a business with credit customers, then you realize that issuing credit invoices and waiting for 30, 60 or 90 days for your payments to arrive can drain you emotionally as well as financially. In such a case you can turn to accounts receivable financing to free your locked money.
...
Published: 05/05/2008
You need to know what a business model is. Let's consider a child's lemonade stand to help with your understanding.
Assume you are a parent of two children who set up and operate a lemonade stand in front of your house one day. You provide the supplies and help with the preparations.
...
Published: 28/04/2008
Direct email marketing is a format for email-based campaigns in which standalone advertisements are sent to a targeted list of recipients. The messages, which may be text, HTML, or rich media, look like Web-based ads rather than typical email messages.
A number of elements make direct email...
Published: 27/04/2008
One time purchases are never going to lead you to success, you need to have long term, almost nurtured relationships with your customers so they become lifetime customers and that only is the key to your success.
No, it is not always an easy task but it is something that has to be done.
...
Published: 27/04/2008
As a business owner, you want to be able to capture the attention of your customers and keep them hooked on your company. However, if you want to influence people and get them to listen to what you have to say, you have to be a good listener yourself. The more you understand their needs, the...
Published: 27/04/2008
The more you know about them and their needs the easier it is going to be to recognize the opportunities to sell them your products or services and to target them exclusively with your offers. Also, understanding your customers makes profiling them beneficial because they in turn will drive in...
Published: 25/04/2008
This is quite an ambitious article. Here I will try to sum up how to achieve what is the over-riding purpose of all businesses. Nevertheless bear with me. Sometimes it's good to get back down to basics!
I would say the best way to win customers initially, and to keep them afterwards, is to...
