Documents tagged 'Customers'
Published: 12/04/2008
You know you've successfully branded your business when your customers recognize your name and are able to identify your products or company and separate you from all the other businesses offering similar services.
Branding has one purpose, to earn the trust of your customers so that they buy...
Published: 12/04/2008
Much professional basketball playing today is based on the old rule of playground ball, "Beat the other guy one-on-one." Naturally, if you can also make a pass to someone who is relatively wide open, that works even better. That gives you two strategies that will succeed.
Basketball players,...
Published: 11/04/2008
We do this. We do that. We have. We are. We can.
If your ads are going to sell anything, you need to convert we to you. Your ads need to address what is in it for your customer. They (customers or prospects) could care less about you!
Here is a piece of copy I recently lifted out of a...
Published: 11/04/2008
Customer satisfaction is crucial to customer loyalty, positive word of mouth, and return on investment--this is a given. We also know first call resolution (one and done) is the #1 driver for customer satisfaction with best practices reported at 86%.
However, this means that 14% of your...
Published: 11/04/2008
It is easy for business owners to visit the competition and point out everything they are doing wrong. For one thing, what they are doing wrong is only in your opinion and how it contrasts with how you plan to do things. Additionally, if they are successful, they may be doing more things right...
Published: 11/04/2008
When you first use the process, you'll probably look primarily at areas where large, obvious forces are operating. You may also limit your consideration of these forces to the impacts on immediate stakeholders. Many of the most valuable insights will come from moving beyond these initial...
Published: 11/04/2008
"Few things are impossible to diligence and skill . . .
Great words are performed not by strengthen, but perseverance." --Samuel Johnson
Many businesses enjoy one smashing success but are then unable to repeat that breakthrough in the future. As the world changes around them, the benefits of...
Published: 10/04/2008
With the advent of the Internet we now have a choice of cheaper or free advertisement in an online directory. A lot of businessmen understand that directory advertisements can rope in fresh new customers to replenish existing ones. Our existing customers do leave our business for various...
Published: 10/04/2008
Many people don't recognize the fax machine as a marketing tool but, with the wide spread of dislike for telemarketers, many smaller businesses and home-based companies are making use of a technology they most likely already have in their office or house. Flyers, newsletters, advertisements and...
Published: 10/04/2008
An e-book is a great, new way to provide information to your customers inexpensively and without a lot of hassle. Customers are able to access e-books on any computer, without installation, and one e-book can be downloaded from your website an unlimited amount of times.
The great thing about...
