Documents tagged 'Customers'
Published: 31/10/2008
Are you ever frustrated or hesitant when you talk to prospective customers because you cant readily explain why they should come to you rather than go to your competitors? Sure, you might have your 30-second elevator speech, but then they ask you that dreaded question, So what makes you...
Published: 31/10/2008
Good sales people can close, but few step up for even more sales from that close. Yet stepping up should be one of the easiest accomplishments in sales that is if you know how to build the staircase.
Do it by applying a leadership tool I have taught thousands of leaders worldwide...
Published: 31/10/2008
Most one-person businesses don’t flounder because their products or services are below par. They struggle because their owner’s lack of business skills or business practices gets in the way of being profitable.
Are you making these big mistakes?
1. You don’t tell people what...
Published: 31/10/2008
December is a month in which many organizations make plans for the coming year. Now is a great time for you to look at your marketing systems for attracting and retaining customers.
Although front end systems such as advertising, public relations, press releases, direct mail, sales...
Published: 31/10/2008
One hot summer day my daughter and I ventured to our local craft store with one mission in mind purchase velvet covered coloring panels called fuzzy boards. Little did we know this simple trip would turn into such an adventure.
The store advertised the boards on sale and offered a...
Published: 31/10/2008
I recently went to a major computer/electronics store to buy an expensive software package. I felt good that I was able to find the software at a substantial discount. But by the time I was through paying for my purchase I never wanted to come back to the store again.
What happened?...
Published: 31/10/2008
You’ve heard marketing and advertising gurus quip, \"Sell the sizzle, not the steak.\" Advertising initiatives best reach their target audience with benefits and the \"wow\" effect, not the value or features of their product or service. This may work well to get customers in the door....
Published: 31/10/2008
Does every business no matter how large or small need a presence on the Internet? Absolutely, and not just for the traditional reasons, but primarily because your website is an extension of your brick and motor, your home based business, or your business on wheels. Everyone in the...
Published: 31/10/2008
Loyal customers are the foundation of almost every business. Going the extra mile to provide outstanding customer service is the first step to customer loyalty. But there is more. Of course - your products and services in general need to be good. If you offer lousy uptime there is not...
Published: 31/10/2008
There will come a time in your business where you feel ready to add another service offering. To make this successful, there are ten tips to consider before moving ahead.
1) Revisit your business plan. If you don’t have one, write one for your business as it currently exists (even...
