Documents tagged 'Employees'
Published: 05/08/2008
A lot of companies have the great luxury of being confident that their employees or staff members are able to advertise their company as they travel. This is because of promotional items like conference bags. However, even though these conference bags would be great promotional items that...
Published: 04/08/2008
Recently I was talking with a retailer in his store, and as we were walking around the floor, we came to a rack housing sportswear. Some of the sweaters on the rack were dangling from the hangers. He called over to ask a sales associate to straighten the rack, and we moved on through the...
Published: 04/08/2008
Like many other business trends, the pressure to keep up with the latest technology developments and hold on to your competitive edge can often lead to rushed and poorly researched decisions. Such is the case with Customer Relationship Management and its enormous industry growth and...
Published: 04/08/2008
There are three words which often bother me. " I remember when.." When my peers and friends use them, I always feel like telling them to switch gears and think about today and tomorrow, not yesterday. They seldom comply. Now, having been invited to write about how the ad agency business...
Published: 04/08/2008
A secondment is where an employee temporarily changes job roles within the same company or transfers to another organisation for an agreed period of time. Secondments can be to organisations within the private or public sector, or to a non profit making organisation, such as a charity or...
Published: 03/08/2008
Many companies offer corporate discounts for products and services, from hotel rooms, to flights, vacations, car rentals, and more. As cell phones become more and more of a necessity in todays busy world, phone providers and resellers are taking note, and many now offer corporate discounts for...
Published: 02/08/2008
Last issue, I talked about increasing your Brand Love-- meaning to increase the affection that prospects and customers feel toward your business.
Why?
Because increasing "affection" will build relationships. Those relationships, if made strong enough by increased Brand Love, build a...
Published: 02/08/2008
Even in todays still uncertain economic times, there are companies who are doing extraordinarily well. Why is it that some companies are thriving while others are barely making it? You can always blame the economy, but is that the only reason? The answer could be as simple as how...
Published: 02/08/2008
Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are viewed on the balance sheet as...
Published: 01/08/2008
Most business people use the same level of skepticism about everything they consider. Some are always optimistic that things will work out. Some are always pessimistic. Most people are somewhere in the middle. When a problem selecting the right choice is difficult enough, you will probably...
