Documents tagged 'Place'
Landing Page Quick Reference Guide
Author: Zechariah 
Published: 04/08/2008
A landing page is a website page that is created for one purpose - to persuade the site visitor to convert into a customer by making a sale, completing a form (thereby becoming a qualified lead), signing up for a newsletter, etc. We provide this landing page quick reference so you...Where the Clients Are
Author: Zechariah
Published: 04/08/2008
A friend of mine is an IT consultant. He’s been an independent contractor for the 20-plus years I have known him, and gets all his consulting contracts through agencies. Even when he works a year or two for the same client, the agency takes 15-20% of what the client is paying for his...Link Value is Like Real Estate Location, Location, Location!
Author: Zechariah
Published: 04/08/2008
Think quality over quantity to make your link building easier Unless you’re just starting out in learning search engine optimization, you should already know that the quality of search rankings for your website directly correspond to the quantity of links pointing to your site from...Pay Per Click in 2006 :: The Latest News and Tactics Discussed at SES New York
Author: Zechariah
Published: 04/08/2008
There are some really great sources of information on planning and executing a successful paid marketing campaign, from researching your audience and the keywords they use to managing your bid portfolio. Using the sessions from SES NY as a guideline, Im going to introduce you to what...Customer Problems--Your Sure Fire Way to Get Their Attention
Author: Zechariah
Published: 04/08/2008
Was your 2005 full of competition? Get ready--2006 will be worse! Small businesses will find their customers dwindling. Why do I say this? New businesses are created everyday. Some will take away your customers. More businesses are finding ways to cut their prices. Specialty...Have You Given Yet? Improve Your Dental Marketing Karma
Author: James Erickson
Published: 04/08/2008
One of the most important business and personal finance lessons I ever learned was this from Dan Kennedy: The Hole You Give Through Is Equivalent to the Hole You Receive Through. So, what does that mean exactly? What it means is that if you are a stingy "giver," the laws of the universe...Peace after Ariel Sharon?
Author: Zechariah
Published: 04/08/2008
This is the view of a non-Jewish Belgian author, who spent several years in the Middle East (mostly in Iran), on the Israeli-Palestinian conflict after Ariel Sharon. We must accept it as a fact, even when he recovers, that Ariel Sharon will be unable to resume duties. After the...Rise Above Cattiness
Author: Zechariah
Published: 04/08/2008
Cattiness is something no one ever wants to be accused of doing. But the reality is, at one time or another you’ve probably engaged in it, and most likely, you’ll do it again. This trait can include any number of unfortunate behaviors from not saying what we really intend to say, to...Advertising To Those With Javascript Turned Off
Author: Zechariah
Published: 04/08/2008
Just about all of the contextual advertising services and many other types of services use JavaScript to include their ads on your website. This is great because it’s easy to put the code on your website, have ads running and then forget about it. But what about those users who have...Why Is It Important To Have Your Own Information Product On The Internet?
Author: Zechariah
Published: 04/08/2008
Imagine this, you open your email first thing in the morning and you see fifteen new orders; one from Switzerland, one from Australia, one from India, and a dozen from all over the United States. All for the product you just recently made available on the Web. Its 7 a.m., youre still...
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