Documents tagged 'Show'
Published: 03/08/2008
The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhibitors to sign the dotted line, and attract loyal customers.
However, critical mistakes in your marketing...
Published: 03/08/2008
The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common marketing mistakes that exhibitors often make. Learn to avoid them and you will increase your chances for a...
Published: 03/08/2008
One of the major objectives of any trade show exhibit is to create a lasting impression in the attendees mind. After all, if a visitor cant remember you, how can he give you his business? You also want to create a positive impression, and unfortunately, thats harder to do than the...
Published: 03/08/2008
Have you ever read a book or article and immediately felt a powerful connection with the author? As if the author was just like you, as if he knew exactly how you felt, as if he truly understood you?
Have you ever read a salesletter that made you feel that way?
For me personally,...
Published: 03/08/2008
Sure fire ways to increase your chances of getting on the air.
1. Become familiar with the program. Listen (if you can) over a period of several days to get a feel for the tone of the show and determine how you would fit in as a guest.
2. Don’t call the producer or show host at...
Published: 03/08/2008
With so many different trade show booth options out there, it can literally make your head spin. They all have their advantages-and disadvantages. How do you know which is best for you?
Well, a portable trade show booth is perhaps the best of all worlds. Portable trade show booths...
Published: 03/08/2008
You’ve done a couple of trade shows, rented a couple of spaces in exhibition halls, and admit it, you’re hooked. You love the excitement of the crowds, of meeting your clients up close and in person. Hey, you don’t even mind your aching feet! And you’ve been thinking that...
Published: 03/08/2008
Routine is comfortable. We like knowing what were going to do, when were going to do it, and what well be wearing while we do it. Its nice, safe and predictable. There are no surprises, no unforeseen contingencies, no upsets.
There is also no growth, no excitement, and no...
Published: 02/08/2008
Of all the mistakes a small business owner can make, possibly none will cost more than failing to test one aspect against another. In order words, testing one price against another. One headline against another. One ad against another.
There is an "A-B" test. That’s the common...
Published: 02/08/2008
Finding the right product to sell at a craft show is extremely important in finding success on the craft show circuit. You may already have an excellent craft product or line of products you are creating or even selling, or you may be looking for a craft to produce in order to enter the...
