Documents tagged 'Show'
Published: 04/08/2008
Every small business knows the importance of exposure to get customers in the door. And while execution of this basic marketing principle comes in varying degrees of complexity and cost, you do not have to empty the bank account to get your companys name in front of a targeted...
Published: 04/08/2008
The traditional purpose of trade shows has been to serve as an open platform for companies to strut their stuff and offer insight into the latest trends and innovations for the products and services in their industry. With a competitor only a few booths away, the hard sell has been...
Published: 04/08/2008
Just about every service type business can benefit by marketing thier service to "Senior Citizen’s Homes". This is especially true when you are just starting out and your calendar is empty, or during your slow times.
Now I’m not talking about marketing to the senior citizen’s...
Published: 04/08/2008
The traditional purpose of trade shows has been to serve as an open platform for companies to strut their stuff and offer insight into the latest trends and innovations for the products and services in their industry. With a competitor only a few booths away, the hard sell has been...
Published: 04/08/2008
Look at that throng of people crowding the trade show floor. People come from all over the country to walk these aisles, eager eyes flitting from booth to booth, scanning the exhibits forwhat, exactly?
Research shows that the vast majority 76% -- come to trade shows to discover whats...
Published: 04/08/2008
Pictures and graphics are one of the most important elements that a company uses to create brand awareness and communicate its message. Ever wonder where those images come from? The general term for these images is stock photos and the evolution of digital photography has caused a...
Published: 04/08/2008
People attend industry tradeshows for numerous reasons. Whether you go and set up as an exhibitor or sign up to visit the vendors, everyone has their own motives for checking out the show. Interestingly enough, some individuals just want to get away from the office for a while and make...
Published: 04/08/2008
It might seem a little backward. After all, why would you want to waste time and energy worrying now about things that wont happen until the show closes? Doesnt it seem like putting the cart before the horse?
It might seem that way, but the reality is that preparing now for post-show...
Published: 04/08/2008
As an early stage startup company matures, the image that was right for the times four years ago as an up & comer is often no longer appropriate. This emerging business now needs a more mainstream image to convey its strong new corporate identity.
The transition to a mainstream image...
Published: 04/08/2008
Trade show exhibitors often create magical environments to take you out of the ordinaryand sweep you away to another world. They can be filled with music (The House of Blues found at the Exhibitor Show 2006 in Las Vegas), or animals (live African blackfooted penguins at the Magnussen Home...
