Documents tagged 'Show'
Published: 04/08/2008
You have your trade show exhibit ready to go, the trade show booth is set up, and your product is a winner. Now all you need are the customers. Standing room only, please. Right?
Well, for most trade show exhibitors, attracting customers is just as important as the product they are...
Published: 04/08/2008
You have your trade show exhibit ready to go, the trade show booth is set up, and your product is a winner. Now all you need are the customers. Standing room only, please. Right?
Well, for most trade show exhibitors, attracting customers is just as important as the product they are...
Published: 04/08/2008
The early bird gets the worm. The same holds true for trade shows -- the most successful exhibitors are those who start planning at least 12 months prior to the next event. Exhibiting requires a great deal of time, money, and personnel. Make the most of your resources by utilizing them...
Published: 04/08/2008
When a shows a year away, it may seem like you have lots of time to get ready. But appearances can be deceiving. Twelve months is not long, especially with all the pre-show planning, training, and preparation youve got to do. Here is a checklist of sixteen vital items that need to be...
Published: 04/08/2008
It’s easy to think that any business can be successful if you work hard enough, but there are many situations where this just isn’t so. Consultants, coaches, and other service professionals often start a business believing that all they need to do is charge a "reasonable" fee and sell...
Published: 04/08/2008
Okay, youre ready to write the ad of a lifetime. The one that will pull like crazy and leave them begging for your product like Somalians for food. So, do you whet their appetite with a short and sweet ad? Or write a long-copy ad thats stuffed with information?
The 80-20 rule says 80%...
Published: 04/08/2008
How can you get your story picked up by the media? The best answers to that question come from the producers, editors and journalists who decide which stories get coverage. Here are some of the best tips I have gotten from these experts.
Be familiar with the show/publication. Your pitch...
Published: 04/08/2008
One of the keys to trade show success is the training of your booth staff. Each trade show requires a specific marketing message targeted to a unique prospect and an exhibiting staff that can communicate with that audience. In order to take advantage of your trade show appearance, it is...
Published: 04/08/2008
Your companys presence at industry trade shows is critical to stay competitive in a global marketplace. A properly managed trade show display can be one of your most effective and powerful sales tools.
Here are some pointers to consider as you approach the challenge of maximizing your...
Published: 04/08/2008
Your company has made the important decision to make trade show exhibit appearance a part of its marketing program, and you now need to create a game plan that will help you select your appropriate trade shows. You know that exhibiting at the right trade shows can bring successful leads...
