Documents tagged 'Show'
Published: 02/08/2008
Of all the mistakes a small business owner can make, possibly none will cost more than failing to test one aspect against another. In order words, testing one price against another. One headline against another. One ad against another.
There is an "A-B" test. That’s the common...
Published: 02/08/2008
Finding the right product to sell at a craft show is extremely important in finding success on the craft show circuit. You may already have an excellent craft product or line of products you are creating or even selling, or you may be looking for a craft to produce in order to enter the...
Published: 02/08/2008
Congratulations, you’ve finally finished your ad copy. You’ve gotten feedback and it all looks good. Now do something to make your copy even better. For instance? Well... 1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish...
Published: 02/08/2008
The fight for your customer’s attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever at shows. To make the most of their time, they pre-plan their agendas and do their best to stick to them. The rules of the...
Published: 02/08/2008
When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it. The more people hear about it, the more they want the book. When several shows are talking about the book, it become a best seller. Look at...
Published: 02/08/2008
The media has the power to influence your tradeshow efforts whether it be in television, radio or print. Your job is to target your endeavors to create a positive company image and brand awareness of your products/services. How do you do that? Outlined below are 27 important points to help...
Published: 02/08/2008
The best way to attract and mobilize more customers to attend your trade show is to bring a "show biz" mentality to all your marketing and at-show strategies. After all, you are in show business. In today’s marketplace, consumers are drawn by glitter and excitement but turned off by...
Published: 02/08/2008
Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for multilateral contacts and business deals. They allow you to test your products export...
Published: 02/08/2008
Customer service is an integral part of our job and should not be seen as an extension of it. A companys most vital asset is its customers. Without them, we would not and could not exist in business. When you satisfy our customers, they not only help us grow by continuing to do business...
Published: 02/08/2008
A trade show is an ideal way of showcasing your products and services to a large number of prospects all at the one location and at the same time. Thoroughly planned marketing is the key to success at your next industry related exhibition.
The following are six of the most important...
