Why is it that so many people who get started in an online home business simply fall by the wayside? It doesn\'t matter how you classify it, it could be some variation of internet marketing, network marketing, MLM, or any other type of home based business. No matter how good a program or how exciting the product, the summary at the end of the day will look the same. Two people make good, eight people quit within 10 days or never get started at all.



Why is that? Why didn\'t they follow through with their plans, while others do?





When I finally learned the answer to this question the reason for my recent spat of success became apparent as well. So what is the answer? Why do most people fail when a select few succeed?



Can we have a drum roll please?



Everyone who does succeed, especially if it is something difficult to attain, have at their core a deep desire to do so. Those who don\'t share that same Core level of desire will not.



\"Desire?\" That\'s it? You\'ve probably heard all that drivel before, am I right? In fact, if you\'ve been anywhere near MLM in the last 20 years that is about all you will hear from your upline. \"You need to have that \"Burning Desire. Yeah, that\'s the ticket, yeah, \"Just look for people with desire and you\'ll do great... Yada Yada Yada.\"



Isn\'t it true that everyone you talk to has the desire to make more money? What difference has if made so far?



And you\'re right. You still have eight out of ten of your downline simply fade away into the shadows. The difference is in their level of desire. Get ready, here is another one of those overdone psycho babble truths. Overused or not, desire like that is what makes that small percentage of successful people different.



If you think back about it, you\'ll probably find that the times were going best in your life, you had a sense of urgency and a deep need and desire to accomplish what you wanted.



You must accomplish it. It\'s a part of you. It consumes you. It consumes your mind each and every day. These are Core desires, and the people who achieve notable success in network marketing or anything really, have that accomplishment as a core desire. They are the ones you see on stage and hear on the training calls.



That\'s it. That\'s the secret. If attaining your goal, whether it be to pay off your credit cards, buy a house, save for retirement, or fire your boss, is not a core desire, and not attached to your network marketing business, you will not succeed. Period.



Having that desire at 100% on the scale changes a person in ways other than the single point of accomplishing their goal. It changes the way they see themselves, their world, their life. A desire like that does not come easily or even by accident. No one, and I do mean \"not a single person in the whole world\" is born with it. Desire like that has to be \"swithed\" on. The caveat to that however, is that it\'s one of those huge switches that you generally have to take a crowbar and get some leverage to flip. But flipping that switch can be done.



It\'s sad but true that most people confuse hope with desire. Hope will allow you to be satisfied with failing and then walking away. Hope would have you saying to yourself, \"I tried\" and you\'d be \"OK\" with that. Desire won\'t settle for that scenario.



And hope is never backed by true desire. Hope is for the undecided.