For many it is a sad reflection of the low literacy skills of the adults in the UK which are being used as an advertising tactic that misspelling words can lead you to a completely different website when looking for insurance for a car.

With adult literacy being a concern for the government they are continuing to try and keep ahead or at the very least in line, with the skills needed to re-float the economy and yet the number of adults who have poor literacy skills still has not met the government's targets to re-train those looking for work. The latest school SATS tests results are also showing that many children are not attaining the skills levels in English at Level 4 which are the benchmarks for secondary school education.

Does this mean that businesses are deliberately trying to cash in on the poor reading skills that many adults have? That question is almost certainly open to conjecture, however the number of people who fail to read the small print and important terms, conditions and restrictions of their vehicle insurance policies also suggests that people are not aware of many vital facts before parting with their money. Sadly for many it is not until they have the need to make a claim are they made aware that the policy is either inadequate or does not include specific aspects such as windscreen cover or breakdown and recovery.

The leading insurance companies make a point of providing phone numbers and openly encourage people to use ring back services if they have any questions which need answering. However with many insurance companies the methods used to keep the offers competitive do not always provide such services. Moreover, if people have low literacy skills are they able to understand and accurately complete online insurance quotation forms? Or is this simply an excuse for people to deliberately not provide accurate information to keep their insurance premiums low?

And what of those who do not have access to a computer? Are they subjected to missing out on online offers and the best deals? In a way maybe they are, however at the moment they are still able to use the more traditional methods of finding insurance, by looking for brokers who either have offices in the major high streets or by making phone calls to ask questions.

Some of the established insurers still have offices on the high street, however with ever increasing overheads more and more are using the internet as a way of reducing their costs to remain on the playing field of offering affordable insurance to their customers.

Those who do struggle to read and understand the complexities of car insurance quotes could seek independent advice from establishments such as the Citizens Advice Bureau, CAB, Social Services or indeed ask for help from family and friends. However to be sure that they are being offered the most competitive deals they may be better advised by insurance brokers or insurers who provide excellent customer services in much the same way as other people who need help in understanding the written words of the English language.