The biggest reason home wholesaling has become the single most popular way to get into the real estate business is because it isn't overly complicated. You locate motivated sellers and match them up with bargain hunting buyers, then you collect your commission. However, if your pool of motivated buyers and sellers ever dries up, you are left in a precarious position. Even the most accomplished home wholesaler has problems with inventory once in a while, so it's important to understand some tricks of the trade for wholesalers who need to find a fresh stream of motivated sellers.

Online

An incredible percentage of real estate business is done online these days. Not only does every realtor have an individual webpage showcasing available inventory, but almost every home wholesaler does as well. One of the first steps in creating your wholesaling business should be to create your website and make sure it is rich in search engine optimized text so that people can find you via Google, Yahoo and other search engines. Next, hit local message boards, real estate classifieds and other sites like Craigslist that can help spread the word of your services for little or no money.

Newspaper classifieds

While many people think that the newspaper is headed the way of the Dodo Bird, they still currently provide low cost ad options to small businesses like yours. A series of well written classified ads in your main local newspaper can be a great way to attract motivated sellers. Don't limit yourself to your local daily, however. Most areas have at least one alternative weekly, and many regions have a gay & lesbian newspaper as well. Check out your local penny saver to see how much they charge for classifieds. Often times, small publications have the best rates.

Sources

Another key part of creating a successful at home wholesaling business is networking. By having sources that are plugged into the local real estate market, you can often get a heads up on local properties before they hit the open market. Many people choose to network with bankers and divorce lawyers since they are often the first ones to know when a property is about to go on sale. You can even talk to some of your local real estate professionals about where to meet people, make contacts and develop relationships.

Lawn signs/business cards

One of the easiest ways to attract motivated sellers is by using your own property to advertise. We have all seen realtor signs in front yards before, so why not have a professional looking sign carefully designed so everyone can see it? It is a small initial investment and it can show everyone who passes by your home that you are ready to help. You should also get some professional business cards printed so you can hand them out to any potential buyers or sellers. Remember, you never get a second chance to make a first impression.

Direct mail

Finally, direct mail provides a cost effective way to reach hundreds or even thousands of potential sellers and buyers. There are several important steps that go into creating an effective direct mail campaign, such as designing your ad, personalizing it and making sure it gets out to the right neighborhoods and people. It is very important that you do your research beforehand so you don't waste your mailings on areas of your city where there aren't motivated sellers. Make sure the tone of your ads is professional, reassuring and easy to remember. Before you know it, you will be flush with new sellers and buyers.