Working at home can be the epitome of the American Dream. The inherent flexibility and freedom are enticing to many, and for good reason. After all, who wouldn't want to be his or her own boss?

Indeed, a business opportunity at home has given birth to many of today's most successful corporations. (Ever heard of Apple, Inc.?) However, a home-based business is not a guaranteed successful venture. As with any business, there are unique challenges that await the work-from-home entrepreneur. Working from home promises many benefits, but there are things to consider before you move forward to start a home-based business.

A flexible schedule is probably one of the most appealing aspects of a home business for many. Time management, however, can be quite daunting. When working from home, you can be particularly vulnerable to interruptions, such as from family members and phone calls, to name just a couple. In addition, what about the things you like to do at home? Can you resist tuning in to Oprah each afternoon, catching up on housework, or just taking a nap if you are tired? Maximizing productivity with an opportunity at home takes self-discipline and focus.

The ability to show up for work in your PJ's certainly does have its allure. Could robes and bunny slippers really be the new corporate attire? Although the option for casual dress is definitely a benefit of working from home, combining living space with workspace can create some pitfalls. It can be difficult to set work aside when it is always there in the next room, waiting to be done. Compartmentalizing the workday so that family time and relaxation time are kept "sacred" takes an ongoing commitment pursuing a work opportunity at home. This is particularly true if you are a workaholic type and have trouble walking away from a job that needs to be done. As a business owner, there is always work to be done. Knowing when to stop is often a learned behavior.

Lower start-up costs and low overhead can be a distinct advantage of many home-based businesses. There are also tax advantages to working from home. However, you still have to market your business and achieve visibility to your end consumer. This requires an investment of both time and money, as well as know-how. As a small business owner working from home, it is imperative that you devise a sensible business plan and adhere to it from the outset for a chance at success. It may be at home, but it is still a business and must be operated as such.

Being "your own boss" sounds like the ultimate freedom, but let's face it - everyone works for someone. Whether you call them boss, client, or customer, you must provide good service for your business opportunity at home to grow and thrive. After all, you cannot make money all by yourself.

Although there are both advantages and disadvantages to a home-based business, it can be the perfect solution for many people who want to make money and lead balanced, productive lives. According to the US government, over half of US businesses are based out of an owner's home. With some careful planning and self-discipline, you, too, can turn your opportunity at home into a successful enterprise.