Online reviews are very popular nowadays simply because of their accessibility. The first thing people run to when they want information is their computer. In fact, some businesses have reported that 80% of their new businesses originate through online reviews. Anyone starting or running a business will know what a big deal that is.



Online customer reviews stemmed from the travel industry. Customer reviews included great pictures which are powerful marketing tools for that industry. Business listing sites of Yahoo and Google now offer many customer reviews. Dont forget that reviews are free too. So if you are not resorting to them for the growth of your business, its your loss.





One important advantage in allowing customer reviews is their role in Search Engine Optimization (SEO). Thats because reviews and ratings usually top search results. If you want your business to figure in the local business directory, invite people to comment on your work. The only drawback is such visibility can work negatively, IF your business is not up to standard. Remember, customer reviews are not only raving tributes; they can be complaints and criticism too. You have to understand that angry, dissatisfied customers and very happy clients are more likely to write reviews that mildly satisfied ones. So make sure you smoothen out any wrinkles in your business before letting others talk about it in public. Its your responsibility to give people something good to write about.



Did you know that local business directories are showing tremendous growth? Some businesses showed over 100% growth from the year 2007 to 2008. The trick is subtlety. Customers should be compelled to write reviews. They should never be forced. You can ask customers to leave their e-mail addresses, so that you can send them the review site or you can give them your e-mail so that they can submit the reviews directly to you. Never manipulate reviews because youll be found out. If any minor editing is necessary for clarity, ask politely if the customer minds a few changes to his text.



Local business especially benefit from customer reviews because proximity creates confidence in consumers. If a neighbor is very happy with the lawn mower they bought, it should be of good quality right? Thats the kind of consumer mentality that will work to your advantage.