It is possible to use Outlook as a CRM tool, but most companies choose an application like Salesforce or Siebel. It's possible to use PowerPoint to do graphics, but most companies choose Photoshop for their graphics needs. PowerPoint can create charts, but most companies find Excel is better suited for that. While it is possible to use Excel for accounting, most companies use an...
As the world of online marketing has grown, so have the number of companies that develop advertising analytics technologies to meet the needs of online marketers. These technologies fall into two camps: those that provide their own tracking code for you to implement on your site, and those who rely solely on pulling data from the API's of various ad sources, and thus, do not require you to put...
Remember when you used to navigate to a Web site by typing the URL into the address bar? You'd start by typing http. Then, you evolved and skipped using the http and just entered www. Now, you simply go to the search engine of your choice and type the company name you are looking for.
Why did this happen?
1. People Trust Search Engines To Deliver Accurate Results
Back in the day,...
Click Fraud occurs in all forms of media. That may sound like an odd statement, but it is true if you accept this definition of click fraud:
Click Fraud n 1. Paying a rate for media that's based on an invalid metric.
Click Fraud has received tons of attention over the past few years due to the rise of online advertising on search engines such as Google, Yahoo, MSN, etc. However,...
Since the beginning of search engine marketing, search engines have been training their users to focus on achieving a higher click through rate (CTR). The search engines say that an ad with a higher CTR is more 'relevant' and more 'compelling' to searchers, thus it will 'perform' better. Read below to see exactly how the Top 3 search engines speak to this:
MSN: The relevance of your...
