But four specific steps can turn disastrous campaigns into successes. Despite frustrations, B2B cold calling is alive and well and continues to fill companies' sales pipelines. Professionals at the highest levels of their careers employ this prospecting activity to augment sales made through warm referrals and introductions.
For many salespeople, telephone canvassing has posed challenges...
What is Long-Term Care? When people consider the subject of long-term care, they often think about nursing homes. In fact, long-term care has little to do with nursing homes. Understanding the difference can help you protect your family and finances.
The Consequences of Living Longer
Long-term care is a continuum of care services and housing that you will need later in life. Think you...
What is the deal with the instant long term care insurance quotes that are all over the net. Lets take a closer.
There are many choices on how we search for information today. Not only do we have resource libraries, and media opinions, but we now have the greatest source of all. A completely unlimited resource that doesn't care about politics, or media opinions, or the flavor of the day....
Landing pages have the ability to grab and hold us like fly no-fly paper or repel us like jumping on the trampling. The question is what impact does your landing page have on the people who visit your website. As I talk to people who are just getting into SEO (search engine optimization), all they focus on our rankings in traffic. We have to remember that "rankings" in "traffic" or not the end...
Search engines like Google, Yahoo and MSN are really just data bases. When you do a Google Search you are not searching the "world wide web" you are searching Google's data base. There are two ways to get in to these databases. One is to submit your site to the different search engines. In about 6 to 9 weeks the search engine will index your site. They have software that comes to your site and...
Lets take a few minutes to look how LTCi policies protect senior citizens. Life is a journey full of surprises! No one knows exactly what the future holds. You worked hard to save and invest wisely for retirement. And, though it's impossible to predict what lies ahead, we can gain some control of the future by examining our lives and finding solutions that will protect our independence. The...
In July we talked about 7 critical planning questions to create an effective B2B cold calling campaign.
Planning can turn a haphazard cold calling effort into a successful, methodical prospecting approach. Here are 4 more planning questions, and the answers we can provide, based on our actual experience making business to business calls for our clients all day long! 1. What's the difference...
In order for a business to success and remain in business, they must determine the best method for sale lead generation. Each business has it's own unique features, which must be taken into consideration before deciding on a method to create new potential customers. Because this can be difficult to figure out, sometimes the process of trial and error must be used.
One of the first steps a...
Most of my professional experience has been in conducting direct mail campaigns, many of which were of the multi-million-piece variety. Here is my take on how the file has evolved and how new, more useful and effective methods have evolved, paralleling the development of surprising new resources.
In contrast with previous huge-quantity mailing, today's marketing strategy calls for smaller...
Reverse mortgages are being used by more and more seniors in an effort to get a loan that does not have to paid back until they move or die, giving them the funds they need to pay for their own long-term care, without relying on family or insurance. It is an incredibly popular practice for those over the age of 62, who own a home and don't want to be a financial burden on their families. In...
